How Important Is Follow Up Really?
Here's some tremendous information one of our Associate
resellers dug up for us. You may ask yourself, "Really, how
important is your follow up?" Well, here's your answer.
Below are the statistics regarding the importance of following
up from the Association of Professional Salesmen and the
National Sales Executive Association. Their statistics show
that the majority of sales are made from the 5th through the
12th contact! Here is the data they have compiled about
how contact sales are made:
Are you beginning to see why your response rate can be
so low? Do you recognize why you are not earning the
amount of money you thought you would on-line?
- 2% of sales are made on the 1st contact
- 3% of sales are made on the 2nd contact
- 5% of sales are made on the 3rd contact
- 10% of sales are made on the 4th contact
- 80% of sales are made on the 5th-12th contact!!
Here is another example of why repeated exposure is
important. How many times a day do you see or hear about
Coca-Cola, McDonalds or Pepsi? I know there is a statistic
somewhere on this, but I'm betting it's in the dozens or
higher per merchandiser. You hear Coke ads, you see
them on billboards, you see them in magazines, on TV,
on radio, and on and on.
Why? You already know you like Coke. You already
know where to buy it. You already know the cost, or
nearly so. Why does Coke pay millions per month in
advertising costs? One reason: To keep Coke on your
mind as often as possible, so you will be more likely to
crave it and therefore buy it. They want you to think
of Coke as often as humanly possible!
You should consider marketing your products or
services to your buying prospects in the same way.
It's war out there in which everyone is vying for a part
of the consumers mind. You don't have to play dirty
to win, but you MUST play the game HARD consistently,
persistently and with the utmost determination to succeed.
To accomplish this, you must get your message in front
of the prospect repeatedly over the course of time
ranging from your initial introduction until you are told
to stop sending information. This may seem drastic,
but who will be sending your prospect information if
you are not? I guaranteed someone else will be there
when the time is right for the prospect, and you will have
lost a sale because of your failure to follow up.
"I don't have the time or system to do that!" you say.
"YOU MUST," I say!
You have some choices to accomplish these goals.
You can either do it manually with pencil and paper
records, or you can do it with some sort of database
reminder system. You can use a manual or electronic
folder system, or you can let technology do it for you!
I choose to let technology do it for me! There is one
system that takes my prospect from the initial "Send Info"
request to unlimited follow-ups, all automatically right
from my PC! Postmaster, that's right! The software
completely and automatically handles all of our e-mail
follow-up. To try a FREE demo version, go to:
Take a moment from your busy schedule to learn about Postmaster 2000, a powerful database marketing software for your PC. Finally, a user friendly and effective software along with a 30 day RISK FREE money back guarantee! Find out for yourself how to make more sales with less effort for whatever you're selling and we're not talking about bulk email. Click here for SIM's "Postmaster Support Services". We teach you how to legitimately and automatically build your database and market to them like the top professionals. Postmaster does the rest for you. Now shipping with the new "Incoming Email Solutions" module included free.
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