Subscribe to SIM's Free Monthly
"INSIDER REPORT"  
Newsletter  
Free business startup tools and services Free Stuff
Newbie internet marketing guide Newbie Guide
marketing tips for new business startups Marketing Tips
internet marketing products with reseller rights. Our Products
Startup Internet Marketing business services Our Services

WEEKLY TIPS
 - Marketing
 - Business/Sales
 - Website Design
 - Site Development

Unique Product and Services in Northern Ontario Uniquely Northern
Link to the Startup Internet Marketing website Add URL
about Startup Internet Marketing About Us
Startup Internet Marketing Home


Startup Internet Marketing information products


Why No P.S. On The Web?

The most read part of a sales letter is the headline. So what else is new? It's this......

The next most read part of a sales letter is the post script - the two or three line 'afterthought' written immediately after the signature.

It's been known for years in the direct response industry that a skillfully written PS can increase response by up to 20%. For that reason, no respectable copywriter would EVER write a sales letter without a PS.

So why is it so rarely used on the web?

Don't ask me about the psychology of why it works. It just does. And don't worry about why a good PS attracts the reader's attention, just exploit the fact that you can increase your response with this small yet tremendously powerful instrument.

Try writing the two letters PS at the beginning of your email sig.

Try a PS at the end of your ezine Ad.

Try...well I can't do everything for you so think hard on it yourself. There are dozens of different ways to exploit this wonderful FREE response-generator.

BUT.... a PS must reinforce one of the benefits in your copy - preferably the strongest. Better still it can be used to mention an added benefit not already covered.

And PLEASE don't add a PPS. It diminishes the impact of your PS.

Your PS is supposed to be a personal after thought. It says 'Oh by the way if you....'

And when used properly it's a powerfully effective sales closer.

P.S. Try it. It works!

Copyright 2003 by Joe Robson * All rights reserved

Joe Robson is co-author of 'Make Your Words SELL' with Ken Evoy. Joe and Tom Glander own The Newbie Club which is bulging with unique NET and PC Newbie tutorials and eBooks. CLICK ON OVER to http://newbieclub.com/ and look at their very professional Affiliate Program. It's BIG! Joe's Copywriting site is at http://www.adcopywriting.com



 BACK



Site Navigation Guide
Site updated daily


Free Insider Report
Receive free monthly marketing updates, tools, tips and strategies to help your online business succeed. Get immediate access to our bonus ebooks AND 150+ back issues.

Keep Informed with our Free Monthly "Insider Report"

Name: 
Email: 
           



To Top
TOP

Startup Internet Marketing Resource Center Links
Home | Tools | eBooks | Email Tips | Search Tips | Services | Marketing | eCommerce | Classifieds | Newsletters | Resources | Website Promotion | Archives | Associates | Unique | Privacy | Contact

PRODUCT OF THE WEEK
The Healthy Back Institute
Get Lasting Relief From Back Pain, Neck Pain and Sciatica…




Copyright © 2000-2009 by Startup Internet Marketing Services* All rights reserved
104 Main Street.  Kirkland Lake,  ON,  CA  P2N 3E8  705.567.5850
This site is powered by Host4Profit.net