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Why Newbies Are Afraid To Build A Website
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Can you remember when you first decided to build a Website?
I can. And my toes curl up everytime I think about it.
What a mammoth task!
I started out in my innocence and designed a stunning site
with Microsoft Publisher. 'Hey this is great' I thought.
"Just some Desk Top publishing, save it in HTML format
(whatever that is) and then figure out how to get it up onto
the Web".
Dear oh dear, oh dear. What an absolute disaster!
If you have your own Website, you know exactly where I went
wrong. BUT, if you're a Newbie you WON'T!
So I searched the Internet for help. Here, there, and
everywhere I went, printing out mountains of techie stuff,
instant-build it stuff and HTML tutorials. Man, I couldn't
even understand WHY I needed to learn HTML. Why not a
WYSIWYG instant Web Builder?
So off I went again and collected all the advertising
promises of 'No HTML knowledge required' etc etc etc. What a
complete waste of time! The truth is that had I not been
absolutely determined to build a Website to promote my
existing offline Copywriting service, I would have given up.
I needed all this mystifying hype, lies, and confusing
techie-talk, like a hole in the head. Because the biggest
problem was that I didn't know where to look for the
*impartial* advice I was desperately seeking. Hey, I didn't
even know WHAT advice I was looking for! Everyone shouted
"Buy Me!" Know the feeling?
Some said I needed a WYSIWYG Website builder, but they
didn't warn me that I still needed to know some HTML. Some
advised me to learn all sorts of Techie stuff that left me
totally confused. Others said they'd show me how to start
from scratch, but their instructions left me more frustrated
than before I started.
Sheesh!
I ended up with a shopping list of tools and software that
would break the bank ...
An HTML course costing $200, and weeks to learn
A Graphics program setting me back $250 and a learning curve
steeper than Everest.
Subscription to a graphics site - another $30.
A graphics optimizer for $40 - another learning curve.
A Scanner to copy my own pictures for the Site.
And a host of other expensive 'Techie' stuff, with no-one to
advise me which was best. Or even if I really needed it! And
of course I learned later, that most of it wasn't needed
Heck, my bookshelves were groaning under the weight of all
the information and tutorials I had printed out. And of
course I was worrying about how to 'upload' it to my ISP's
server, and which software to use to do it.
It's only since Tom Glander and I created The Newbie Club
that I've come to realize that ...
Every Newbie has exactly the same problem
And unfortunately the vast majority are so confused and
frustrated that they never even make the attempt. The truth
is that most of them are downright SCARED to make a start.
Why do we experienced people make it so darned difficult for
Newbies? Why is it that as soon as we start becoming
'successful' we immediately develope amnesia and forget the
problems we all went through? Why do we deny the millions of
Newbies the benefit of our experience and actually make it
EASY for them to learn from our mistakes? In short ...
Why do so many of us treat Newbies with so much contempt?
Lack of gray matter - that's why!
Doesn't it make business sense to make our products,
software and courses Newbie-friendly? Doesn't it make
business sense to talk in language that they can actually
understand? Doesn't it make business sense to explain HOW to
download your ebook? Because if it's your customer's first
download, why risk losing a sale for the sake of a few
instructions.
I don't know about you, but if I read instructions that are
basic and clearly written, I don't feel offended or 'spoken
down to'. In fact I respect the Webmaster for it. At least I
don't get lost!
It's because of most Web business owners negative attitudes
toward Newbies, that has made The Newbie Club so
outstandingly successful. Yet all we do is practise the age
old sales idiom ... "Find out what they WANT, and GIVE it to
them" Well, Newbies WANT to be treated as 'normal adults' so
that's what we GIVE them.
And that's why The Newbie Club Website Builder was partially
written by a Newbie. And because we speak to our readers in
jargon-free, language they not only find it easy to
understand, but they TRUST us.
And isn't trust the essential ingredient of doing business?
So if you want to increase your business - no matter how
technical your product - have your Website copy, help files
and tutorials read out loud by a Newbie. You'll be amazed
at what you learn! And perhaps even realize why some Newbies may actually be scared of doing business with you.
Copyright 2003 by Joe Robson * All rights reserved
Joe Robson is co-author of 'Make Your Words SELL' with Ken
Evoy. Joe and Tom Glander own The Newbie Club which is
bulging with unique NET and PC Newbie tutorials and eBooks.
CLICK ON OVER to http://newbieclub.com/ and look at their
very professional Affiliate Program. It's BIG! Joe's
Copywriting site is at http://www.adcopywriting.com
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