Subscribe to SIM's Free Monthly
Free business startup tools and services Free Stuff
Newbie internet marketing guide Newbie Guide
marketing tips for new business startups Marketing Tips
internet marketing products with reseller rights. Our Products
Startup Internet Marketing business services Our Services

 - Marketing
 - Business/Sales
 - Website Design
 - Site Development

Unique Product and Services in Northern Ontario Uniquely Northern
Link to the Startup Internet Marketing website Add URL
about Startup Internet Marketing About Us
Startup Internet Marketing Home

Startup Internet Marketing information products

The 7 Day Quick Start Plan

The King of Step-By-Step Internet Marketing Breaks Down
The 7 Steps To A Super Fast Start

By Marlon Sanders

Subtitle:  Exactly What To Do And How To Do It

I want to talk to you about how you make products make you a living so that you don't have to "work" for a living.

First, let me remind you of something in case you don't know.

I've been at this "Game" longer than just about anybody still active and producing in our market.

Back BEFORE the Big Seminar, BEFORE Yanik's seminars, BEFORE about anyone's seminars, Jonathan Mizel, Declan Dunn and yours truly put on the shindig known as the "Boulder Seminar." For 4 years, we put on the seminar everyone who was anyone attended to get the real inside scoop on Internet marketing.

I've spoken around the world at over 120 seminars.

My affiliate list has 30,000 folks on it. But when I started it had none.

I've spoken all over the world in Kaui, Gold Coast Australia, Wembely arena in London where rock stars perform, Bermuda, and all over the U.S. from Seattle, San Francisco, San Diego, LA, to Houston, Dallas, St. Louis, Chicago, Nashville, Philadelphia, Miami, New York, Boston, Raleigh, and other cities.

I've been selling $20,000, $30,000, $40,000 and $50,000 a month for longer than I can remember, which would 1998 -- and before.

Unlike Johnny-Come-Lately's, my formula has stood the test of time.

But when I first started, my hands shook so much, I could barely put the transparencies on the projector I used at the time.

I've successfully produced and sold DOZENS of info products. Yet, NONE of those things matters that much. What DOES matter is this: In the last 7 years, I haven't "worked" much.

I read, hang out at bookstores and coffee shops. And check in with my staff daily, of course.

Now, for 7 years, I did NOT have an office outside of my home. I had a few virtual assistants (mostly that was Lisa). Today, I have a small office with 2-3 employees, depending on the month.

My point is THIS:

My products make me my living, so I don't have to invest a great deal of personal work and effort. This formula works. I have people on Twitter and Facebook all the time tell me how my Formulas, systems and dashboards helped them get started, become successful and make it to the next level.

The process is simple:

1. Find a group of people with money to spend and the willingness to spend it on a passion, hobby or compelling personal interest

2. Come up with 12 product ideas

3. Do your 12-product survey

4. Find experts to provide content on that topic

5. Create your info product

6. Set up your download page

7. Set up your order taking

Step-By-Step What To Do And How To Do It

Since I AM the King of Step-By-Step Internet marketing, I'm going to break down those 7 steps for you. I'm working on a new BONUS for my $97 a month Ateam version that I'm going to roll out. I'm going to give you the "trimmed down" version of the bonus I'm working on.

1. Find a group of people with money to spend and the willingness to spend it on a passion, hobby or compelling personal interest

a. Explore Yahoo Groups:

Here are the basic categories. In each category you'll find many forums where people with all sorts of passions meet together and discuss their interests:
  • Animals
  • Business & Finance
  • Computers & Internet
  • Culture & Community
  • Entertainment & Arts
  • Family & Home
  • Games
  • Government & Politics
  • Health & Wellness
  • Hobbies & Crafts
  • Music
  • Regional
  • Religion & Beliefs
  • Romance & Relationships
  • Schools & Education
  • Science
  • Sports & Recreation
b. Look for the people spending money

You need to find a niche or target audience to fish in where the fish bite. In other words, they need to be spending money over and over on their passion and interest. If people aren't buying lots of stuff, it probably won't be a good market for you.

c. See if anyone is spending money for INFORMATION vs. physical products.

There are lots of car forums where people discuss different types of cars and share all sorts of resources. But you probably aren't going to find any or many information products being sold, although you might find a few.

Look for something that has repeat business or a big ticket item that a number of people buy. In the information selling business, you want to look for people who are spending money to go to seminars and workshops, buying newsletters, membership sites and that sort of thing.

d. Begin making friends in Yahoo groups and other forums or groups related to your target market.

You'll need these people to take your 12-product survey when you get to that step. Pay SPECIAL attention to the people who sell products and have lists. You'll know they have a list because their blog or web site will have a sign up form for their email list on it.

e. Search Google for "workshop" or "seminar" or "coaching." That's a secret back door.

By scrolling through the results, you'll find out who is ALREADY spending money.

f. Search

Here are the broad categories you have there. Just tell me you can't find SOMEONE here to sell to!

Business Business Accounting Accounting Payroll Advertising Branding Career Advice Careers Employment Change Management Consulting Continuity Disaster Recovery Customer Service Entrepreneurialism Ethics Franchising Fundraising Human Resources Industrial Mechanical International Business Job Search Techniques Management Marketing Marketing Direct Negotiation Networking Non Profit Outsourcing PR Presentation Productivity Resumes Cover Letters Retail Sales Sales Management Sales Teleselling Sales Training Security Small Business Solo Professionals Strategic Planning Team Building Top7 or 10 Tips Venture Capital Workplace Communication Workplace Safety Internet and Businesses Online Internet and Businesses Online Affiliate Revenue Auctions Audio Streaming Autoresponders Banner Advertising Blogging CMS Domain Names E Books Ecommerce Email Marketing Ezine Publishing Forums Internet Marketing Link Popularity List Building PPC Advertising PPC Publishing Paid Surveys Podcasting Product Creation Product Launching RSS SEO Search Engine Marketing Security Site Promotion Social Bookmarking Social Media Social Networking Spam Blocker Traffic Building Video Marketing Video Streaming Web Design Web Development Web Hosting Finance Finance Auto Loans Bankruptcy Bankruptcy Lawyers Bankruptcy Medical Bankruptcy Personal Bankruptcy Tips Advice Budgeting Commercial Loans Credit Credit Counseling Credit Tips Currency Trading Debt Consolidation Debt Management Debt Relief Estate Plan Trusts Home Equity Loans Leases Leasing Loans PayDay Loans Personal Finance Personal Loans Structured Settlements Student Loans Taxes Taxes Income Taxes Property Taxes Relief Taxes Tools Unsecured Loans VA Loans Wealth Building Investing Investing Day Trading Futures and Commodities IRA 401k Mutual Funds Retirement Planning Stocks Insurance Insurance Agents Marketers Car Auto Commercial Dental Disability Flood Health Home Owners Renters Life Annuities Long Term Care Medical Billing Personal Property Pet RV Motorcycle Supplemental Travel Umbrella Vision Watercraft Workers Compensation Legal Legal Copyright Corporations LLC Criminal Law Cyber Law Elder Law Employment Law Identity Theft Immigration Intellectual Property Labor Law Living Will Medical Malpractice National State Local Patents Personal Injury Real Estate Law Regulatory Compliance Trademarks Real Estate Real Estate Building a Home Buying Commercial Construction Commercial Property Condominiums FSBO Foreclosures Green Real Estate Home Staging Homes Investing Land Leasing Renting Marketing Mortgage Refinance Moving Relocating Property Management Selling Home Based Business Home Based Business Network Marketing Writing and Speaking Writing and Speaking Article Marketing Book Marketing Copywriting Public Speaking Publishing Technical Writing Teleseminars Writing Writing Articles Computers and Technology Computers and Technology Certification Tests Computer Forensics Data Recovery Hardware Mobile Computing Personal Tech Software Gaming Gaming Communities Computer Games Console Games Console Systems Online Gaming Video Game Reviews Communications Communications Broadband Internet Fax GPS Mobile Cell Phone Mobile Cell Phone Accessories Mobile Cell Phone Reviews Mobile Cell Phone SMS Radio Satellite Radio Satellite TV Telephone Systems VOIP Video Conferencing News and Society News and Society Crime Economics Energy Environmental International Military Politics Pure Opinion Religion Weather Relationships Relationships Affairs Anniversaries Commitment Communication Conflict Dating Dating for Boomers Divorce Domestic Violence Enhancement Friendship Gay Lesbian Love Marriage Post Divorce Readiness Sexuality Singles Wedding Reference and Education Reference and Education Astronomy College University Financial Aid Future Concepts Home Schooling Languages Nature Online Education Paranormal Psychic Psychology Science Survival and Emergency Vocational Trade Schools Wildlife Health and Fitness Health and Fitness Acne Aerobics Cardio Allergies Alternative Anti Aging Anxiety Arthritis Asthma Autism Back Pain Beauty Build Muscle Childhood Obesity Prevention Contraceptives Birth Control Critical Care Dental Care Depression Detoxification Developmental Disabilities Diabetes Disability Diseases Diseases Multiple Sclerosis Diseases STDs Drug Abuse Ears Hearing Eating Disorders Emotional Freedom Technique Environmental Issues Ergonomics Exercise Eyes Vision Fitness Equipment Hair Loss Hand Wrist Pain Headaches Migraines Healing Arts Healthcare Systems Heart Disease Home Health Care Hypertension Massage Medicine Meditation Mens Issues Mental Health Mind Body Spirit Mood Disorders Nutrition Obesity Pain Management Physical Therapy Popular Diets Quit Smoking Self Hypnosis Skin Care Sleep Snoring Speech Pathology Supplements Thyroid Weight Loss Womens Issues Yoga Self Improvement Self Improvement Abundance Prosperity Achievement Addictions Affirmations Anger Management Attraction Coaching Creativity Empowerment Goal Setting Grief Loss Happiness Innovation Inspirational Leadership Memory Training Mind Development Motivation NLP Hypnosis Organizing Personal Growth Positive Attitude Self Esteem Speed Reading Spirituality Stress Management Success Techniques Time Management Recreation and Sports Recreation and Sports Archery Auto Racing Baseball Basketball Billiards Boating Bodybuilding Bowling Boxing Cheerleading Climbing Cricket Cycling Dancing Equestrian Extreme Fantasy Sports Figure Skating Fish Ponds Fishing Football Golf Gymnastics Hockey Horse Racing Hunting Martial Arts Mountain Biking Olympics Racquetball Rodeo Rugby Running Scuba Diving Skateboarding Skiing Snowboarding Soccer Sports Apparel Surfing Swimming Tennis Track and Field Triathlon Volleyball Wrestling Travel and Leisure Travel and Leisure Adventure Travel Airline Travel Aviation Airplanes Bed Breakfast Inns Budget Travel Camping Car Rentals Charter Jets City Guides and Information Cruise Ship Reviews Cruising Destination Tips First Time Cruising Golf Travel and Resorts Hotels Accommodations Limo Rentals Limousines Luxury Cruising Outdoors Pet Friendly Rentals Sailing Ski Resorts Timeshare Vacation Homes Vacation Rentals Home Improvement Home Improvement Appliances Audio Video Bath and Shower Cabinets Cleaning Tips and Tools Concrete DIY Doors Electrical Energy Efficiency Feng Shui Flooring Foundation Furniture Heating and Air Conditioning House Plans Interior Design and Decorating Kitchen Improvements Landscaping Outdoor Decorating Lighting New Construction Painting Patio Deck Pest Control Plumbing Remodeling Roofing Security Stone Brick Storage Garage Swimming Pools Spas Tools and Equipment Windows Yard Equipment Home and Family Home and Family Babies Toddler Baby Boomer Crafts Hobbies Crafts Supplies Death Dying Elder Care Entertaining Fatherhood Gardening Grandparenting Holidays Motherhood Parenting Parties Pregnancy Retirement Scrapbooking Pets Pets Birds Cats Dogs Exotic Farm Ranch Fish Horses Reptiles Amphibians Automotive Automotive ATV Mobile Audio Video Motorcycles RV Repairs Trucks Cancer Cancer Breast Cancer Colon Rectal Cancer Leukemia Lymphoma Cancer Lung Mesothelioma Asbestos Ovarian Cervical Uterine Cancer Prostate Cancer Skin Cancer Food and Drink Food and Drink Chocolate Coffee Cooking Tips Crockpot Recipes Desserts Low Calorie Main Course Pasta Dishes Recipes Restaurant Reviews Salads Soups Tea Wine Spirits Kids and Teens Womens Interests Womens Interests Cosmetic Surgery Menopause HRT Plus Size Arts and Entertainment Arts and Entertainment Animation Astrology Casino Gambling Humanities Humor Movies TV Music Performing Arts Philosophy Photography Poetry Tattoos Visual Graphic Arts Shopping and Product Reviews Shopping and Product Reviews Collectible Jewelry Electronics Fashion Style Gifts Internet Marketing Jewelry Diamonds Lingerie Book Reviews

Each category has MANY niches within it. Surely within that list you can find a group of starving buyers who are PASSIONATE about spending money for products, preferably information products.

How do you know?

g. Read the articles in the category and look for links to sites. Then at the bottom of the articles, you'll find the bio/resource box with information on the author and a link to their blog or web site. Go there and see if they're selling anything, what they're selling and how much they're selling it for.

2. Come up with 12 product ideas

After you find your niche or tartet market where people are ALREADY spending a lot of money for stuff they're passionate about, then you come up with your 12 product ideas.

a. Make a list of everything they're already buying

The best way to do this is in a Google Docs or Excel spreadsheet. List what they're buying in one column, the url in the next column, and the price in the next column. If you do NOT see information products, seminars, workshops or coaching there, you may want to choose another niche, unless you want to enter the dropship or merchandise selling business. It's more difficult to sell big ticket products and your profit margins are lower than an information business. But you can do very well there. I have a relative who sells garden supplies from a web site. All the products are shipped direct to the customer from various manufacturers.

b. Sort the threads in forums by "most viewed"

One thing you'll want to do in Yahoo groups is look for OTHER forums that your target audience frequents. You can also just search Google for the name of your niche and "forum." And you can do this in the Yahoo groups. Most forums allow you to sort the posts by the number of views -- from most to least. By sorting the posts this way, you can find out which ones have the most interest. These are GREAT topics for products, especially information products.

c. Make a list of the top 50 most viewed posts.

You can drop theses into a Google docs spreadsheet or into Excel on a worksheet.

d. Scan through the top 50 posts looking for great product ideas, especially information product ideas.

e. If that doesn't work, use all top 50 posts to create 50 mini chapters for your information product. Those top posts become the topics you write about using the info in the posts as your basic research and starting point.

f. Search affiliate programs on the topic

1.) Go to

Search the database there for your topic and see what you come up with. Affiliate programs are situations where you sell someone else's product for a commission. This lets you know what is being sold and what the commissions being paid are.

2.) Search Commission Junction Dot Com

If you're going to sell PHYSICAL products, this resource is awesome because they publish the dollars per click that the affiliates make. In other words, for every click that goes to that web site how much money is made?

Now you know if the product is profitable or not. You can go to and look at the traffic for the sites (or and based on the dollars-per-click you get from CommissionJunction dot com have a rough idea of how much money the web site makes.

3.) Search Clickbank for your topic

This gives you the ebooks being sold on the topic. The gravity and popularity ratings give you an idea of whether or not the product does well.

3. Do your 12-product survey

a. From step 2, you should have a robust list of product ideas. Take the ones you think are your 12 best and put them into a survey.

b. Use the software or the survey module of to conduct the survey. Other options are or

c. The best way to do the survey is to ask people you've met through the forums.

You may even be able to get permission to post the survey in the forum. Sometimes you need to offer a bonus report to get people to take the survey.

You may be able to find private label reports called PLR on your topic by searching Google for "private label rights." If not, then you may want to write a 5 or 10-page report on a hot topic to give people who take your survey.

4. Find experts to provide content on that topic

a. Make a list of the blogs that are mentioned most in the forums in your target market.

You need to know what blogs they're reading and who they're paying attention to. In forums, you'll usually see certain names come up over and over. You'll find blogs a lot of people read. THOSE are the people you want to interview -- the ones who have influence in the market. You'll find that you can get interviews with those opinion leaders more often than not because they're "go-getters." They're people used to self promoting, and they understand that interviews are nothing but a chance to self promote.

b. Get 5-12 people who will allow you to interview them for 15- 30 minutes.

Call or email these people. Write out a brief description of your interview request. Do NOT write a book on this. Keep it short and to the point.

5. Create your info product

a. Use the service.

This service allows you to record the interview and delivers the recording to you as a downloadable file. You can also use

b. Get the audio transcribed.

1.) Go to
2.) Post your transcription request
3.) Select someone with a good number of positive feedbacks.

c. Get your ecover created

This is another project for a graphic designer on,, or

d. Turn the transcript into a PDF

Use the software for this. The "Writer" program will export the file as a PDF.

1.) Open the transcript in Open Office Writer.
2.) Clean up the transcript. Sometimes the transcriptionist won't be able to understand a few words or phrases.
3.) Add bold formatting, yellow highlights and a different font.
4.) Add your ecover as page one
5.) Select File ==> Export as PDF and you're done.

6. Set up your download page

a. Set up your hosting has plans that will cost you $7 to $25 per month that will work fine.

b. Use an html editor for this

We use Dreamweaver, but it isn't cheap. You can also use Frontpage, NVU, First Page or other html editors. But if this is new to you, just have a graphic designer from one of the freelance sites do it for you.

c. Turn your .wav file into an mp3

a.) Download the Audacity software (for PC or Macs) at:

b.) Download the lame encoder plugin. When you go to File ==> Export to export your wav file as an mp3, Audacity will prompt you to download and install the lame encoder:

This allows you to export your files in the mp3 format that lets them play over the net.

d. Link to your PDF and audio file

e. If you want, turn your mp3 into flash that can be listened to without downloading the file, this is a tad more involved. I use a product called Sonic Memo for this available at:

Sonic Memo will work on Mac's and PC's.

7. Set up your order taking and affiliate software

The common options for this are:


Have autoresponders, shopping cart, ad tracking, survey module, digital delivery module -- all in 1.


This is definitely pricier but your big hitters are going to this because they can afford the fees.

c. clickbank dot com

Cheap and perfect for digitally delivered products. It includes a set up for your affiliates.

d. paydotcom dot com

Another favorite choice for a lot of folks who don't want to spend much upfront. This includes your affiliate set up.

That's basically my system. Nearly everyone SKIPS the 12-product survey. Big mistake! In the Info Product Dashboard, I show you actual survey results, just so you can SEE with your own eyes how much of a difference doing a 12-product survey makes.

See, if you choose the product to sell that gets the FEWEST votes on a 12-product survey, you're dead in the water before you begin.

Now, the next issue people have problems with is coming up with the 12 product ideas. What most people do WRONG here is they create product ideas LIKE what is already selling.

That's dumb.

I show you how to use Marketing Warfare strategy to do what's called a "flanking" move. My whole business is built on FLANKING product ideas. In the Info Product Dashboard, I show you how to do these moves.

I talked much more in depth about that last year in "The Red Factor." So if you have that, you're ahead of the learning curve.

Most people have NO IDEA or clue how to select winning product ideas. So if you HAVE produced a product in the past that did NOT sell, THIS is likely the reason.

a. You didn't use Marketing Warfare strategy

b. You didn't do your 12-product survey

Now, in terms of finding experts, if you already have content, you don't need experts. But if you don't have expertise on the topic, you need to find and interview experts and spin this into an attractive info product.

Best wishes,

Marlon Sanders


Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy and the KING of Step-By-Step Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds of other goodies every Saturday and during the week, to get simple, to-the-point Internet marketing know that works real world without all the hype, go to: and subscribe

Check out all his products here:

Site Navigation Guide
Site updated daily

Free Insider Report
Receive free monthly marketing updates, tools, tips and strategies to help your online business succeed. Get immediate access to our bonus ebooks AND 150+ back issues.

Keep Informed with our Free Monthly "Insider Report"


To Top

Startup Internet Marketing Resource Center Links
Home | Tools | eBooks | Email Tips | Search Tips | Services | Marketing | eCommerce | Classifieds | Newsletters | Resources | Website Promotion | Archives | Associates | Unique | Privacy | Contact

The Healthy Back Institute
Get Lasting Relief From Back Pain, Neck Pain and Sciatica…

Copyright © 2000-2009 by Startup Internet Marketing Services* All rights reserved
104 Main Street.  Kirkland Lake,  ON,  CA  P2N 3E8  705.567.5850
This site is powered by