Introduction Chapter 1 Stake Your Claim How Do You Define Success? - While making a million bucks is unlikely, you can make a good living. What's It Cost To Start An Online Business?" - There are costs in starting any business, online or offline. One Path To Online Success - There are lots of paths leading to success; this is one of the best. Niche Finding Made Easy - Niche marketing is the only way to go. Define A Niche, Then Conquer! - Success depends upon defining a niche within which you can dominate. Knock Off The Guru! - If you find a guru dominating the niche you want, see if he or she can be toppled. The Vortals Are Coming! - If you have found a niche, but lack a great product, consider building a vertical directory. Who Do You Want To Sell To? - The key question may not be what to sell, but who to sell to. Plan Your Way To Success - Without a solid business plan, you are doomed to fail. Learn How To Win - Many willing to do the work required are not prepared for the associated learning task. The Ultimate Shoestring Startup! - Follow this plan to start a business without spending a dime.   Chapter 2 Getting Your Site Right Website Baseball - You're Out! - A website is also governed by rules and the umpires are your visitors. If You Want A Website, First Comes HTML - A free way to learn HTML, the language in which web pages are written. Conventional Formats Work - A website should follow certain conventions, as do all publishers. Boring Is Best - Before deciding on the basics for your site, look at what others are doing. Make Your Own Rules! - There are a lot of rules about site building. Select the best among them. The First Fold Makes Your Site! - The first fold may matter more than the rest of the site combined. I Built It, But Nobody Came - If a site fails, it suggests the lack of a sufficient structure and business plan. Are Free Graphics Really Free? - As with a lot of things on the Web, it takes time to find the right graphic. Take Credit Card Orders On The Cheap - An inexpensive way to begin taking credit card orders right now. Choose Your Merchant Account With Care - When it's time to get a merchant account, be sure to ask the right questions. Expand Your Business To The Web? - The only reason for a website for your business is to increase profits.   Chapter 3 Website Basics Reversing Surfer Mania - How to slow those surfers who arrive as over-opinionated maniacs. Who Do I Believe? - Here are things that lead to failure of a website. But can you believe these arguments? Building Consumer Confidence - Without a storefront and tangible goods, online businesses are at a disadvantage. How Do I Sell Products Produced By Others? - The best way may be the indirect or soft sell. Can You Risk Supporting An Affiliate Program? - You may find you can not afford the risk of supporting one. Does Your Site Tell The Truth? - A alternative to great advertising copy is to tell the truth. Is Your Site Ready For This? - Ahead is a truly awesome change. Can you deal with it?   Chapter 4 Promoting Your Site For Greater Profits Want A Million New Targeted Visitors? - Link swapping can make it happen. FFA (Free For All) Sites: Do They Work? - Most classified ads sites no longer work. The Other Side Of Headlines - Effective use of headlines can drive away non-targeted traffic. Beg For Questions; It Works! - If you can get your questions, your answers can generate customers. I Need Help Right Now! - Maximize support to maximize sales. Costs will be covered by increased profits. Do Your Pages Download Fast? - You can easily answer this for yourself. Much is beyond your control. In Search Of Speed - Given a good host, not overloaded, it is unlikely you can gain much in moving. Testing Your Way To Success - Use this tried and true advertising tactic on your website.   Chapter 5 The Search Engine Game Are You Losing The Search Engine Game? - You are, if you're sweating to get and hold #1 positions. The Magic Keywords - One approach to finding keywords. then finding even better ones. The Keyword Lottery And How To Win - Pages that rank well are no help unless somebody enters keywords used. Spider Friendly Content Pages - Content is king! Great content must be central to your site.   Chapter 6 Ezines And Your Bottom Line Do You Publish An Ezine? - It's a great way to stay in touch with customers and it lends credibility to you. Growing Your Subscriber List - As with all else in growing a website, be prepared to spend some time. Free Emailing Services And Passwords - The four free services require a password and confirmation, which can hurt.   Chapter 7 Odds And Ends Cherish Fear - Harness your fears, then give them free rein. If you listen closely, you can learn. Criticism Is Gold! - There is little to be learned from nice things said. Criticism is another matter. Give Away Gross For Increased Profits - You can increase profits by letting others sell it for you. Writing Skills Matter - Website content is communicated with words. Use them wisely. Want Site; Can't Write! - There are simple ways to grow your skills to a surprising degree. I Hate Writing - If it's so, it's probably because you don't do it well. But you must. Does Your Email Look Like Junk? - You can't afford to let your email look like the junk mail received. Email: Do It Right! - What is needed in responding to email is to turn queries into orders.   Plus 3 Bonus Chapters - You are bound to enjoy them; there is something a little extra here for all readers! Back