Subscribe to SIM's Free Monthly
Free business startup tools and services Free Stuff
Newbie internet marketing guide Newbie Guide
marketing tips for new business startups Marketing Tips
internet marketing products with reseller rights. Our Products
Startup Internet Marketing business services Our Services

 - Marketing
 - Business/Sales
 - Website Design
 - Site Development

Unique Product and Services in Northern Ontario Uniquely Northern
Link to the Startup Internet Marketing website Add URL
about Startup Internet Marketing About Us
Startup Internet Marketing Home

Startup Internet Marketing information products

Writing a Winning Newsletter

Email newsletters are one of the fastest growing communication/marketing tools today. In addition to being a dynamic, affordable marketing tool, they are also one of the best ways to promote a web site and give you and your clients an excuse to capture valuable data to use for other marketing campaigns.

However, email newsletters aren't just printed newsletters delivered electronically. They must be written using a different style for a unique reading environment. These top 10 points will help you publish a successful and valuable email newsletter.

1. Remember that your reader is reading light, not matter (ink). When reading light we blink less often and we're unable to adjust text size by moving the document closer or farther from our eyes. This causes more eyestrain than reading the printed page.

2. Remember that because of this potential eyestrain, your reader will more likely scan a page, looking for key words or phrases to get the information he/she needs without reading every word. A Sun Microsystems study determined that 79 percent of people who visit Web pages, for example, don't read them...they scan them.

3. Remember that you only have a few seconds to capture your reader's attention. Wow your reader with valuable information that doesn't have a lot of introductory material.

4. Write short. Short means about 50 percent less than you write for a printed newsletter. Each article should be about two page-downs at the most with a maximum sentence length of 15 to 20 words, maximum paragraph length of five sentences, and a maximum article length of four paragraphs. Remember...these are maximums!

5. Remember to write in a conversational tone. Newsletters are written with "friendly authority". Let your personality show through and readers will more likely invest their time reading what you have to say.

6. Remember to use lots of bullet points and numbered lists. Lists are easy to scan and they help the reader absorb each item one at a time.

7. Remember to limit each article to a single concept. Add resources such as web sites where longer articles or more information can be found.

8. Remember that email newsletters are easily forwarded. Never write anything that you wouldn't want the whole world (including your competition) to read.

9. Remember that email newsletters only cost you your time. Send your newsletter out consistently and reap the marketing rewards of regular contact. Email newsletters are one of today's most economical and successful marketing tools. Use it!

10. Remember that newsletters are considered a news source. Unlike other direct mail pieces, newsletters enjoy the same status as newspapers and other news media. Respect this privilege. Be sure your information is accurate and newsworthy. Enjoy the marketing advantage while maintaining integrity to your readers.

About the Author:
Mershon Bell, Certified Personal/Professional Coach, has published newsletters for over 15 years and is a nationally known email newsletter specialist. Visit to subscribe to the Business Woman's Advantage newsletter and learn about newsletter teleclasses.

The Healthy Back Institute
Get Lasting Relief From Back Pain, Neck Pain and Sciatica…

Free Insider Report
Receive free monthly marketing updates, tools, tips and strategies to help your online business succeed. Get immediate access to our bonus ebooks AND 150 back issues.

Keep Informed with our Free Monthly "Insider Report"


Site Navigation Guide
To Top

Startup Internet Marketing Resource Center Links
Home | Tools | eBooks | Email Tips | Search Tips | Services | Marketing | eCommerce | Classifieds | Newsletters | Resources | Website Promotion | Archives | Associates | Unique | Privacy | Contact

Copyright © 2000-2009 by Startup Internet Marketing Services* All rights reserved
104 Main Street.  Kirkland Lake,  ON,  CA  P2N 3E8  705.567.5850
This site is powered by