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Internet Marketing Strategies
Part Nine
Building an Opt-in List
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Developing your own list of targeted potential customers is the absolute most important marketing strategy you can use.
No matter what strategies you're currently using, if you're not collecting the email addresses of your potential customers, you're literally guaranteeing your failure.
Opt-in lists provide you with the ability to create a targeted list of potential customers in which you can advertise on a continual basis. You will have a direct line of communication, which will increase your sales considerably.
The key to creating an effective opt-in list is to provide your subscribers with quality information. The best way to do this is to provide them with a weekly, bi-weekly, or monthly ezine. An ezine is a newsletter or publication that is sent to subscribers who have chosen to receive your publication.
For further information on creating an ezine, download the free ebook, "Ezines: A Complete Guide to publishing."
In order to build a database of potential customers and start collecting email addresses, you'll first need to set up a mailing list. This mailing list must enable your visitor's to submit their information and subscribe them to your list.
There are many free list services that will enable you to set up a mailing list. However, they are not recommended. They will not allow you to personalize your messages with your subscriber's names and they require your visitor to reply to a confirmation message.
For a complete guide to setting up your own opt-in list system, read the article, Creating, Managing and Building Your Opt-In Lists.
If you'd rather not have to set up your own system, I highly recommend a great new script called, OptIn Lightning. This script is like none other you've ever seen. It will increase your subscriptions up to 500%, as your subscriber won't have to fill out a single form. When your page loads, an alert box will appear asking them if they'd like to subscribe to your publication. They simply click on "OK" or "Cancel." That's it... If they click on OK, they will instantly be subscribed with absolutely no forms.
Building Your Subscriber Base
There are many powerful ways to build your subscriber base. However, for this article, we will only focus on the "best" ways.
Your Website
Place a subscription box on every page of your website. Make sure you don't overlook this powerful means of gaining new subscribers. Your visitors will enter your website from many other pages other than your main page. They may never even visit your main page, so make sure your subscription box is visible on every page of your website.
Incentive Subscriptions
This powerful means of obtaining subscribers entails offering your visitors a free gift in return for their subscription. This free gift may be a free ebook, software, or report. This method of obtaining new subscribers will increase your subscription rate immensely.
Download free ebooks that you may use as incentives here.
Writing Articles
Write informative articles and allow them to be freely published. By writing articles, you can significantly increase your subscriptions. The key to using this method effectively is to include your subscription information within your bylines.
For further information in regard to writing articles, read the article, "Write For Publicity."
Free Ebooks
Create a powerful free ebook and allow it to be freely distributed. Place your subscription box on each page. Your ebook will have the potential to be viewed by millions of Internet users.
For further information on creating an ebook, download the free ebook, "Ebooks: A Complete Guide to Self Publishing."
Creating and developing an opt-in list is an absolute must. You must take every opportunity to promote your publication and gain new subscribers. The more subscribers you have, the more sales you'll make. Make sure you don't overlook this powerful method of making sales.
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and ebook covers.
Shelley invites you to partner with her in her Ebook Starter affiliate program. Visit: http://www.web-source.net
Copyright © 2001, all rights reserved
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