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Get Ready To Publish An Ezine
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Every 24 hours, there are an average of 30,000 NEW
(that's right, BRAND NEW), internet users. This means
that every day, 30,000 people log on to the internet that
have never been here before. If you ask me, that's mind
boggling! This is in addition to the hundreds of millions of
internet junkies and fortune-seekers that already spend
their precious time glued to a PC monitor. :-)
The number 1 reason that all these folks are using the
internet? INFORMATION!!
If you are attempting to create and manage a successful
Internet Business (Ebusiness), then you MUST distribute
YOUR INFORMATION to these Internet Users. And with this
many folks going on line daily, the odds are in your favor,
that you will find people who are looking for what you have
to offer. What an opportunity!
Well, by far, the BEST way to reach these people with your
information is by publishing your own Ezine. (I started to
say the "easiest way" in that description, but wouldn't
want to mislead you into thinking for one minute that it does
not involve a lot of work.)
As we work with people on a daily basis, we continue to
find that one of the biggest hurdles for many is simply
not knowing where to start.
The best place to start is always the beginning. And that
means that you need to understand exactly what an Ezine is,
and why in the world you need one!
What is an Ezine?
The word Ezine has not been around very long. Another of the
many additions to the English language since the introduction
of the Internet - it stands for E-lectronic Maga-zine. E - zine.
Synonymous with the word "newsletter", an ezine is a
publication, usually delivered by email. Some ezines are
strictly web-based, published on the internet. But notification
that a new issue is ready to be read would be sent to
subscribers via email.
Why Publish an Ezine?
Just like hard-copy magazines and newsletters that we receive
via US Snail-Mail, there are any number of reasons to publish
an ezine. MOST ezines, are directly connected to a website.
Some are for profit, others are not. ALL ezines deliver
information, related to a specific subject, to interested
subscribers on a periodic basis.
If you are involved in managing a successful Ebusiness,
publishing an ezine is CRITICAL to its growth and success.
As an Ebusiness owner, the bottom line 'reason' to publish
an ezine is: To stay connected and build relationships
with your site visitors.
1. Staying connected.
Internet surfers are a curious breed. You should know.
You're one of them! Think about the way you surf, searching
the internet for those valuable nuggets. You visit site after
site after site. Always in a hurry, of course. Never reading
anything thoroughly, at least not the first time. We've all
learned the valuable skill of scanning and speed-reading!!
When something catches your eye that you feel is valuable,
you will probably do one of two things:
-
bookmark the site
- subscribe to their ezine (or both!)
Otherwise, you will NOT remember where you found your
information and return. And for most of us surfers, the
old adage is true - " Out of Site, Out of Mind". So, any
site without an ezine leaves the average surfer only
one option. And only half as much of a chance that the
interested visitor will remember where he found you
and return.
Your ezine allows YOU to keep the connection with your
site visitors. They may not remember to come back to
you. But you will be in contact with them, reminding them
you are there.
2.Building Relationships.
You have to stay connected to accomplish this part of the
"reason". But it is definitely the MOST IMPORTANT part of
the reason for publishing an ezine.
If you are working hard at your Ebusiness, there is usually
one ultimate goal.....to make money! In order to make
money, you must sell something. Duh! In order to make
sales, you MUST DEVELOP RELATIONSHIPS of TRUST. Sure,
you'll make a sale here and there, but we're talking REALLY
SELLING. Repeat sales, back end sales, return customers.
Get the idea?
Your Ezine should reach out to your site visitors in a way
that allows them to see who you are. Your goal will be to
give them something of value in every issue, while adding
to their knowledge of who you are, in an effort to build a
relationship of trust and loyalty.
(You are someone who can be trusted, right??) No phony stuff
here, either.
Keep this thought in mind:
In order to achieve income from your Ebusiness, you must
develop relationships. But you CAN'T create a relationship
with the motive of milking income from it.
Keeping that basic philosophy as the foundation of everything
you do as you develop your Ezine, (and your Ebusiness)
will be your ticket to success. Not overnight success, mind
you. But good old, hard working, well-earned success.
So, with that understanding of what an Ezine is, and why you
need to publish one, aren't you ready to get started
working?
About the author:
This article by Gail Hornback is an excerpt from the soon-to-be-
released ELearning Study Guide, "How to Create Your Own Ezine, and Profit From It". The most recent Ecourse, "How to Create, Publish and Market Ebooks" is available at
cmymtc.com/elearncntr.htm
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