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3 Overlooked Profit Opportunities on Your Site
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If you're already selling anything online this article is going
to show you how to add extra revenue you didn't even know you had
"hiding" in your site without getting any more visitors.
Overlooked Way #1 - An Upsell
If you've been in marketing for any time you've probably heard of
"upsells" or "bumps". Car dealers are excellent at using this
technique. Once you have agreed to buy a car you then go into the
finance office. This finance guy is really another place where
they try to extract as much money as possible from you; dealer
financing, extended warranties, rust coating, a low-jack security
system, etc. These additions will normally add as much, or more,
profit to the dealer as the original sale. These are upsells or
cross- sells.
Another great example is if you've ever called a late night
infomercial you will be given an upsell. They will offer you a
special deal on the third bottle of super grime cleaner if you
buy 2 bottles. These upsells usually end up bringing more profit
than the original item people intended to purchase.
Why not do the same online?
This little "magic trick" can instantly increase your profits
20-66% even without getting any additional business or website
visitors. It works great because your prospect is all hot and
heavy and ready to buy. They've got their credit card in their
hand and they've already made the commitment. (If you read Robert
Cialdini's book "Influence: The Psychology of Persuasion" you'll see commitment and
consistency is a key psychological trigger.)
There are a couple ways I've successfully used upsells on my
sites:
First you can use an "intermediary" page. Once prospects click on
the order buttons they're taken to a new page (and not the order
form). This page tells people about a special offer that is for
today only and that they can get a 'deluxe' or 'gold' version of
the package for X dollars more. You can make the upsell a big
dollar amount or a small insignificant little 'bump'. I do this
on Instantsalesletters.com and my numbers have been quite good
using this technique - as high as 68% some days. So think about
my additional profit margins just by inserting this one extra
page. Awesome!
Another way of doing this is by "recommending" a product.
Anytime you buy something from Amazon - that's exactly what they
do. Up comes a page that "Customers who bought __ also bought__"
and then they have a slew of products.
Next, you can also have the upsell right on the Order page.
I've even used something as simple as putting a check box on my
order form on InstantInternetProfits.com. It could be that
simple. On this we get a 25% upsell rate. Take a look at what
appears at the bottom after the customer has already filled out
their info to buy the course
You have to play fair and let people get the original price and
package you offered but there's no reason you shouldn't add a
complimentary upsell immediately. The upsell is one of the
easiest (and most profitable) techniques you can start
implementing tomorrow. This is like the "would you like fries"
strategy. Unless you're offering "fries" you're missing out on
tons and tons of profit. You simply need to come up with a couple
more compelling bonuses, packages or up-sells that people will
get for the upgrade.
Overlooked Way #2 - Thank You Pages
After upsells, I'd say 'thank you' pages are one of the most
overlooked profit hot-spots. Once again, there are several ways
I've used this technique. First of all, anytime somebody buys a
product from you online - they are taken to some kind of thank
you page. Most people will simply put "Thank you for your order"
and that's it. They leave the customer with their credit card in
their hands to go off to some other website and give them money.
Why not give people a special deal on the thank you page or at
least give them links to your other products or other people's
products that you make an affiliate commission on?
Now if it's a digital product - then they need to get their
download but you can also put some recommended resources right on
the download page. At the bottom of the digital download page for
PublicDomainRiches.com we have a recommendation for the new
Public Domain Gold Mine package.
Those aren't the only thank you pages. Many people totally forget
about the 'thank you' pages that come up after someone signs up
for your list. Now where you want to send them will depend on
where they are in the sales process - but you can have a list of
recommended resources that comes up AFTER people subscribe to
your email list. Why not? If that's the last action you were
expecting - you should look for ways to profit from this.
Overlooked Way #3 - Thank You Emails/Confirmations
Don't forget the initial email confirmation you send back to your
customers. Last technique we talked about making offers on the
thank you page but your 'thank you' email is one of the most read
emails. In addition to the 'typical'
stuff you should include like customer service information, who
will bill their credit card, etc why not add a simple P.S. to the
bottom of the email like I do offering additional resources (or
even a special deal just for customers).
I guarantee just putting these 3 easy overlooked ways to work on
your site will help squeeze out even more profits for you&without
adding a single visitor. Give it a try.
. . .
© Copyright 2005 - Yanik Silver - All Rights Reserved
About the Author:
Just 31-years old, Yanik Silver is recognized as the leading
expert on creating automatic, moneymaking web sites...and he's
only been online full time since February 2000! Yanik is a highly
sought after speaker and attendees regularly pay up to $4,995.00
per person to hear his secrets.
He is the author, co-author or publisher of several best- selling
online marketing books and tools, which can be found at
http://www.surefiremarketing.com
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