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Niche Your Way To Millions
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A friend of mine, who is a rather successful photographer, has a very big farm, bordering on the Limpopo river in South Africa. A few years ago, he invited me to come for a visit, and I took a plane down there and spent a remarkable four week holiday with him and a few others.
The farm is really in the boondocks, and there are a lot of wild animals, snakes, etc. there, so he he made sure that we all had a rifle with us at all times.
One day, while out on safari, filming some Kudu in their natural habitat, Timothy, one of the folks with us, saw a Black Mamba snake coming straight towards us. He got so scared, that he started firing off his rifle, round after round, helter skelter, but never hitting the snake.
My friend, Harry, intervened just in time, taking his gun, aiming carefully, and then slowly pulling the trigger. He hit the snake with his first shot!
So many marketers on the Internet, approach their marketing like Timothy approached the snake, advertising blindly, without taking time to really target their market. They hope that by firing in so many directions that they will have a greater chance of *hitting the mark*, by going after the masses, only to be disappointed when their efforts are wasted.
The Secret Mission of Bill Gates
When we look at Bill Gates today, the richest man in the world, many of us tend to think that he became rich because he targeted the masses. This is wrong. Yes, today Microsoft does reach the masses, and most companies around the world use their software, but we forget how it all started.
Years ago, Bill Gates had a very specific goal. Microsoft was a very small company, unknown to the world. He was targeting a very specific small niche in those days. Home computers.
Who had a personal computer back in those days? Very few! But, Gates had a dream, and firmly believed that by targeting this market, he would be able to succeed in getting his MS-Dos to those who had personal computers, and thereby create a cheap operating system that would enable the small amount of PC users to have a more affordable and unified operating system.
Of course his success went beyond all wildest dreams, and soon his original small niche market grew into a very big market!
Creating the Demand
When targeting a niche market, it is relatively easy to find out all the information that exists about the needs and wants of the market. By doing your homework, and learning all you can about a specific market, you can discover ways of improving existing products or updating old information and strategies.
Armed with this priceless ammunition, you can now launch a specific, strategic, targeted marketing campaign.
Take the example of the now famous Pokemon craze. Their target was kids. They discovered that kids like to collect stuff. First they introduced the kids to a cartoon that appealed to them. Then they launched their very successful strategy: "Catch them all!" Well, we all know the rest of the story. My kids are still trying feverishly to catch them all! -- It worked.
They created a demand. A very powerful demand, based on human nature and emotional needs.
Take the time to target your market, develop your strategy and most of all, focus on the specific needs of your niche, and you will succeed.
There are millions of dollars waiting to be spent, but nobody will ever spend a dime on a product that cannot satisfy their immediate need. Would you?
This is only the beginning. The Internet is just starting. Target your niche today and you will succeed beyond all your expectations tomorrow. Are you niching?
--------------- About the Author ----------------
Jan Taljaard is a consultant, speaker, copywriter, and author. He masterminds the Wealth And Success Club together with Chris Hanley from Super Promotions Group. -- His latest book "Money From E-Commerce", a fully interactive e-commerce course, is already becoming an International bestseller. To contact Jan Taljaard directly, send an email or visit the Wealth and Success Club and get your own free replicated e-commerce site.
© Copyright 2000 by Jan Taljaard, all rights reserved. Webmasters and
Publishers may reproduce this article, as long as it is done so in it's
entirety, including all credits and information about the author and his Web
site, and as long as no changes are made to the article.
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