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Internet News Services Explode Online
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It seems no matter how much information comes available
online, people thirst for more.
To illustrate this point, just take a look at all the online
news services sprouting up on the web like garden weeds.
With the click of a mouse you can instantly search thousands
of news sources for specific and timely information on
virtually any topic you choose.
Heck, if you're a real news "junky," you can even get up-to-
the-minute news emailed straight to your in-box!
Now, I'm the first one to say that nothing beats a good old-
fashioned newspaper you hold in your hands.
Few things rate as relaxing as a cup of coffee, a quiet
morning, and today's newspaper ready for my inspection. In
fact, my day doesn't officially start until I walk to the
end of my driveway to retrieve the paper (occasionally from
under a bush).
But as much as I love the paper, it rarely contains stories
on highly-specialized subjects such as the latest email
marketing laws, html parsing, and search engine promotion.
Of course, it doesn't make sense for virtually any local
newspaper to carry news about email marketing laws (other
than how they affect consumers), because the market demand
simply doesn't exist on that level.
However, around the world, thousands of people just like me
want to know the instant a news story breaks on the latest
"Can Spam" legislation, and that's where online news
services come into play.
Log on to http://news.google.com, http://news.yahoo.com and
http://news.com to search thousands of different news
sources from around the world.
On these sites you can dig up information on anything from
current world events and your favorite Spanish soccer team,
to cattle tagging regulations in Argentina (no kidding) and
the exploding online auction markets in mainland China.
News from around the world on virtually any subject waits
literally just a few keystrokes and a mouse-click away.
An incredibly useful feature offered by many of these sites
includes email notification based on your keyword search
criteria.
So instead of paying a "clipping" service to find articles
and send them to you, these websites will do it free.
Now how could you use this type of news notification
service?
Well, imagine you own stock in a specific company.
You could subscribe to a number of different news services
and have them send you breaking stories about the company,
CEO, affiliated companies, and anything else you choose.
All you do is enter in the names, companies and keywords you
want them to bird dog, and they'll send you an email every
time the find a new story for you.
For example: Let's say you want to know the instant someone
publishes a story about "ebay" or "online auctions"... it's
as simple as logging on to one of the news services, putting
in the keyword phrase, and giving them your email address.
You can even specify to have them send you the updates as
they happen or only once a day (probably a good idea for
more active topics).
Another example: Let's say you deal in a very specific
industry, such as real estate investment publishing.
You could sign up to get notified any time a news story gets
published about changing regulations, interest rates, or
other factors affecting your business.
All this online news certainly does not rate a substitute
for morning coffee, local and national news, and an
important ritual to start the day, but it has a place,
especially for extremely specialized areas of interest,
hobbies, or business news.
Watch for many new services, software, and opportunities to
arise from this growing and dynamic area of online
publishing.
. . .
Copyright © Jim Edwards - All Rights reserved
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