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Products Don't Make Money!

Wanna hop on the horse that wins the marketing race? Tisn't all that difficult.

What you gotta do is find a big list of people passionate about something. Then sell a product that taps into their passion.

Recently, I've ran into people blazing new territory online. I called an old friend who told me how she is building an ezine list at the rate of 1,000 new subscribers per day!

In only a few months, she has 70,000 names. Another guy I know has a list of 600,000 names.

You don't have to be a genius to make money when you control large lists.

The money is in the list!

Not your product!

You are not in the product business. You're in the traffic business. Traffic makes money. Products don't.

Give me a big, passionate list, and I'll find something, somewhere they want to buy and cash in on it.

Stop thinking about your product and how great it is. Start thinking about lists and how you can build or tap into large ones.

People buy products. People spend money. Products don't buy from you! So products will never make you a dime.

(Of course, quality products are important, but it's the people who buy them that make you your money.)

You don't even have to build the list yourself. If you apply ample people skills and persuasive powers, you can get people with big lists to sell your products for you.

How can you do that?

Try sending a professional letter on quality stationary via traditional mail. Then pick up the phone, make the call and act like an intelligent, caring, honest human being.

Then follow up with a thank you card and a sample of your product.

That's a good start!

And it's more than 99% of the people will do. They'll just send an email and drop it at that.

He who controls the list, controls the world. And the profits.

Every night and morning repeat this mantra after me:

Traffic and lists make money. Products don't.
Traffic and lists make money. Products don't.
Traffic and lists make money. Products don't.

About the author
Marlon Sanders is author of "The Amazing Formula That Sells Products Like Crazy" and "Gimme My Money Now!" He runs his business from Dallas, Texas and can be found at:

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