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Products Don't Make Money!
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Wanna hop on the horse that wins the marketing race?
Tisn't all that difficult.
What you gotta do is find a big list of people passionate
about something. Then sell a product that taps into their
passion.
Recently, I've ran into people blazing new territory online.
I called an old friend who told me how she is building an
ezine list at the rate of 1,000 new subscribers per day!
In only a few months, she has 70,000 names. Another guy I
know has a list of 600,000 names.
You don't have to be a genius to make money when you control
large lists.
The money is in the list!
Not your product!
You are not in the product business. You're in the traffic
business. Traffic makes money. Products don't.
Give me a big, passionate list, and I'll find something,
somewhere they want to buy and cash in on it.
Stop thinking about your product and how great it is. Start
thinking about lists and how you can build or tap into large
ones.
People buy products. People spend money. Products don't buy
from you! So products will never make you a dime.
(Of course, quality products are important, but it's the
people who buy them that make you your money.)
You don't even have to build the list yourself. If you apply
ample people skills and persuasive powers, you can get
people with big lists to sell your products for you.
How can you do that?
Try sending a professional letter on quality stationary via
traditional mail. Then pick up the phone, make the call and
act like an intelligent, caring, honest human being.
Then follow up with a thank you card and a sample of your
product.
That's a good start!
And it's more than 99% of the people will do. They'll just
send an email and drop it at that.
He who controls the list, controls the world. And the
profits.
Every night and morning repeat this mantra after me:
Traffic and lists make money. Products don't.
Traffic and lists make money. Products don't.
Traffic and lists make money. Products don't.
About the author
Marlon Sanders is author of "The Amazing Formula That Sells Products Like Crazy" and "Gimme My Money Now!" He runs his
business from Dallas, Texas and can be found at:
http://www.amazingformula.com
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