|
Are You a Hacker or Tracker?
|
There is a fine line between Hacking and Tracking when
marketing on the internet. One results in Sweet Success and
the other results in Flat out Failure. Which one you choose
is vital in determining your level of success on the
internet.
So, which one of these scenarios describes you?
Bad Idea: (Hacker) Create 1 Ad. Purchase ezine advertising
in 10 different publications, place that same ad in every
publication, including the same URL, and sit back and wait
for the sales to pour in. Wow you just got a sale! Where did
it come from? Which ezine pulled the best for you? In which
newsletter should you continue to advertise? In which
newsletter should you never purchase advertising again?
Good Idea: (Tracker) Create several different ads. Test them
in different ezines. Change the headline, change the length
of the ad, change the bonuses offered. Create a Unique URL
for the ad. Even if you adjust the ad just a little bit, it
can make all of the difference in the world.
Editor's Note: For a true test you must run different ads in
the same ezine. Since some ezines have a higher readership
than others, this would give you a more pure test of the
ad's responsiveness.
If you publish your own ezine you can run a "split"
where you run one ad to half your subscribers, and another
ad to the other half of your subscribers. This technique
would give you clear results on which ad is pulling better.
You must Test and Track Your Advertising Efforts in order to
be successful marketing on the internet.
Think of your advertising efforts as your vehicle to making
sales. For example if you were going to purchase a car, you
would test drive many different models, price ranges, and
dealers until you found the one that fits your desired
performance level and price range. You definitely don't want
to be driving a lemon, because all they do is cost you money
and get you nowhere.
Advertising on the internet is no different. You need to test
drive many different ads (models), price ranges and dealers,
(all advertising sources etc. are not created equal) until
you find the sources that fit your desired performance
level. In this case your desired performance level are the
ads that are pulling in the most responses to each product
or service that you are marketing, for the most reasonable
price, and in turn leading to sales.
To find out which ads are pulling the best, you must track
the results of your ads. This can be done by creating a
unique URL or redirect on your server for each ad. Then you
can check the server logs to see which ad pulled in the most
responses. I have found that creating many different pages
on my server to track individual ad campaigns to be very
time consuming and cumbersome. Then you must go through your
server log files, and this can turn into a confusing mess!
There are also many different CGI scripts that out there
that help you track your advertising efforts which are very
effective. However, for those of us that think CGI means:
Can't Get It Working...there is an easier way.
Recently I started using a stand alone, browser based ad
tracking product called Roibot that it a lifesaver for me.
I use it for every single campaign that I launch, and the
results have been excellent.
Roibot tells you exactly which ads are pulling the best,
which advertising sources are giving you the most leads for
your dollar, and ultimately which leads are consistently
pulling in sales for you. Just imagine what would happen to
your monthly commission checks if you targeted your
successful campaigns and quickly eliminated those that were
not effective.
Guess what? Your sales are going to explode.
You can keep shooting in the dark, or you can hit the
bullseye...It's Your call!
Get Tracking!
Article written by Kris Stringham Publisher of Xtreme
Marketing Tips/Webmaster at Ezinehits.com. Hire a Roibot!
Roibot is available immediately for tracking orders, clicks,
referring URLs, operating systems, and browsers used for
each of your advertising campaigns. Click here to set up a
free trial account and see just how powerful and easy it is
to use. www.roibot.com
 |
PRODUCT OF THE WEEK |
|
|
|
Free Insider Report
Receive free monthly marketing updates, tools, tips and strategies to help your online business succeed. Get immediate access to our bonus ebooks AND 150 back issues.
|
Site Navigation Guide
TOP
Copyright © 2000-2006 by Startup Internet Marketing Services* All rights reserved
58 Porteous Ave. Kirkland Lake, ON, CA P2N 2N9 705.567.5850
This site is powered by Host4Profit.net
|
|
Free Stuff
