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Gateway Pages My Patootie
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Everybody and their sister is telling you to make Gateway or
Doorway pages to get listed higher in search engines. I'm
here to tell you this is a waste of your valuable time. If
you follow the guidelines I've given below, you should
increase your position and, if you do it right, be ranked in
the top 10. The following list (in order of importance)
will show you how:
Different Title On Each Page
Think about what keyword or phrase your visitors would input
into a search engine if they wanted your product or service.
Use these keyword(s) in your title and make sure you don't
use more than eight words (five would be better).
For instance, let's say you sell heat pumps. Your keyword
phrases would be heat pumps or HVAC because these are the
words someone might input into a search box when they are
looking for this product. So you use these keywords in your
title (i.e., "Heat Pumps, HVACs at XYZ.com") on your index
(home) page title.
Then, figure out what else they would input like "electric
heat" or "pumps" and put these in other titles on subsequent
pages. The object here is to use each page on your web site
as a place your visitor can enter from when clicking on a
search engine link...not just a link to your home page.
If your site has 20 pages filled with heat pumps and
accessories, you have the opportunity to have 20 different
keyword phrases your visitor might input into a search box
and thus come to your site.
Webmasters make the mistake of just putting in their
business names. Unless you're Sears, KMart, etc., your name
doesn't mean squat to the average surfer. But if your title
uses words which somebody is searching for, your site will
come up first, even before the "branded" names. And, instead
of just getting hits, you are getting targeted hits.
Also make sure your keyword or phrase is the first word(s)
in your title. This also helps rank your site higher when
push comes to shove and another site has the same keyword or
phrase.
Meta Name "Description" Content = Tag
This tag must also use your keyword or phrase and match what
you've used in your title. The trick here is to write a
short concise sentence in 25 words or less which will make
the surfer want to click your link on the search engine
page.
Give considerable thought to this sentence. Write, rewrite
and write it again until it's perfect. Do not just use the
keyword or phrase over and over again because the search
engines are wise to this and will consider it spamming and
you'll never get listed.
Meta Name "Keywords" Content =
Quite frankly some search engines use them, but some larger
ones don't even include them in their ranking criteria. The
reason--too many sites put in keywords which have nothing
to do with the content in their pages. If you do decide to
use this meta name tag, only use your keyword or phrase.
First sentence uses keyword or phrase
The first sentence the robot "sees" or "crawls" through
should almost be the same as your meta name description
sentence. It is looking for a match. And, search engines
give added weight (score) to those sites who use this
technique.
Content must include keyword or phrase
The search engines rank sites higher by how you use keywords
in your content. This means the top third of your pages
should have four (4) instances of your keyword or phrase and
the last two-thirds should have three (3). No more than
seven instances of your keyword phrase should be on a page;
otherwise, the search engines will think you are spamming.
This means your copy (content) must be very well planned.
It has to make sense to the visitor yet, be "robot-
friendly." Not an easy task when writing copy, but well
worth the time you spend doing this.
If you use the guidelines above, you should see your site's
ranking go much higher. By following them exactly, more than
likely you will be in the top 10 on at least one
of your pages.
You have the opportunity to make every one of the pages on
your site a gateway or doorway page. Instead of wasting
your time writing gateway (doorway) pages, finding web
hosting sites to place them on and redirecting them to your
home page, design the pages on your site to do the same
thing.
Use this time you save writing how-to or informative
articles on what people should look for if they want your
service or product. Not only will you show you are an
expert in your field; but, you'll have a larger more
interesting site. Also, if you use the techniques outlined
above on each of these new pages, they'll lead more targeted
visitors to your site.
Plus, and this is a HUGE plus, the search engines will be
filled with less "garbage" or as I like to call them
"patootie" pages. Actually, I use a stronger word but this
article has a "G" rating :-)
About the author:
Judith Tramayne-Barth
Freelance Writer For Hire
who knows how to market
http://www.agoodread.com
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