The Creative Link To Business Success
When the going gets tough, the tough get creative. That is
how that clichť should realistically read. The fact is that
for most really successful people, creativity plays a huge
part. If you can pull your right brain and your left-brain
into conference, itís likely you will be able to propel your
business to success.
So, how do you apply creativity as it applies to business?
First, you believe that you have the creativity to utilize
in the first place. Many business people become so
bottom-lined oriented, they forget to use their other
resources to create dynamic results. We are all creative;
the question is simply how to utilize your own unique
Put yourself in the creative arena by doing the following:
1. First and foremost, donít compare your creativity with
those of another. Many young people assume their ideas are
dumb, when really they are insightful and fresh. Donít put
your mental creative genius down until you have given it a
chance to work. You might just discover that your ideas
become the new cutting edge in your industry.
2. Use your left-brain to spark your right brain. In other
words when you are creatively stuck, do a left brained
activity to spur your right brain. Washing dishes, filing,
organizing books are all left brain activities that will get
your creative right brain moving.
3. Ask for a dream. If a particular problem is at hand, sleep
on it. Creative cures occur first in the subconscious. So
when you go to bed, mentally hand over the problem to your
subconscious to figure out. Donít be surprised if the answer
comes to you in the middle of the night. Keep a notebook
handy to jot down notes. Donít rely on your memory!
4. Read. Reading motivating books in your field of interest
will stimulate new ideas and solve problems that seemed
previously insurmountable. Not only does reading educate, it
also stimulates your brain into ever increasing creativity.
5. Write. Writing allows you to pour out your frustrations so
that you can begin to create. Having a bad day? Write about
it? All tied into knots about something, write about it. By
getting all that gunk out of your system you free up your
mental space to create.
6. Keep an idea notebook. Every new idea leads to the
generation of other new ideas. Just ask any fiction writer.
When a fiction writer is deep into the writing of their
manuscript they are constantly assaulted by new ideas that
tempt them to new projects before the old one is done. They
learn the discipline of writing those ideas in a notebook
and continuing on the course. The principle here is that
writing down your ideas will generate more ideas. It is said
that one in ten ideas has the potential to make the
originator a millionaire.
7. Donít be creative in a closet. Creativity needs to be
nurtured. Put together a brainstorming group of
professionals that you can bounce ideas off of. The very
dynamics of a group will help solidify an idea and put it to
good use. Helping others work out their creative ideas will
also inspire new ideas for you to use.
Now apply these techniques to your product or service by
doing the following:
Creativity is a tool that we all possess. We just have to
begin using it to improve it. Like your brain, like your
muscles, creativity grows with use. It is the single most
important tool that separates highly successful people from
moderately successful people. Those that fail donít have a
clue about it and even balk at the idea.
- Set your product your service apart by creating a slogan.
Something unique and catchy that sets you apart and makes
you memorable. Study other slogans in your field to start
the idea process. Use your notebook as you process these
slogans. When the right one hits, you will know it.
- Market with creativity. Learn to access your prospects and
creatively address their needs. Talk with them and build
rapport, then set out to wow them with something unique and
special about why your product will make their liveís
- Write in your own voice first. If you donít feel like
youíre the best writer in the world, at least get your ideas
down on paper. When hiring a writer allow them to read your
notes and get a feel for your voice. Make sure that any
articles, web copy, etc. is written with your vein of
creativity in mind.
- Pick at least one creative idea a week and try it. Improve
your business or try a new promotional technique utilizing
an idea from your notebook. Have confidence that one of
these ideas will indeed hit the jackpot.
If in doubt, turn on your television and review the
commercials. All are creative endeavours that started in
someoneís brain. You have those same abilities, so put them
to good use and watch your business flourish.
Dr. Bill Nieporte is editor of "The FreeAgentLifestyle Newsletter" and a founding member of the revolutionary
FreeAgentPath with Mark Joyner, Joe Vital, and a list of
several other extraordinarily creative marketers. You can
learn more about the FreeAgent Lifesyle & Path Here:
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