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3 Super-tips To Build, Promote And Profit From Your Website!
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Are you happy with your website? (Does your business even
have one?)
Does it 'perform' as well as you'd like?
I'm a professional web designer and I always try to
influence the design of a client site with the following
three so-called super-tips. If I apply these tips to a new
(or existing) site, I always feel that the site will
'deliver' much more.
So here are three super-tips, to help anyone get the most
from their website:
- Make sure your website has a Most Wanted Response
- Use these six strategies to promote your website
- Build trust in you and your website
Tip 1. Make sure your website has a Most Wanted Response
"What do you mean by most wanted response?" Well, do you
know what the main purpose of your website is?
- Does your site sell goods? Then which items do you most
want to sell?
- Does your site offer content, supported by affiliate
programs? Which affiliate programs do you most want to
promote.
- Does your site simply operate a newsletter or ezine?
Then do you make it easy for people to subscribe, from
any page on your website?
What is the 'point' of your website?
Dr Ken Evoy introduced the concept of Most Wanted Response
(MWR) in his ebook called: Make Your Site Sell. In his
words... MWR is what you most want your visitor to do after
reviewing your content. It should always:
- be reasonable
- be measurable
- be a good fit
- qualify your visitor
Tip 2. Use these six strategies to promote your website
I think you should employ some (or all) of the following six
strategies if you want to successfully promote your website:
- Strategy 1: SUBMIT to search engines and directories
- Strategy 2: BID at pay per click search engines
- Strategy 3: SPREAD word of mouth
- Strategy 4: PUBLISH a newsletter
- Strategy 5: KNOW your visitor
- Strategy 6: CONTINUE to learn more...!
I'll explain a little bit more about a few of the strategies
below.
Strategy 1: SUBMIT to search engines and directories
As you may know, you do not need to submit your site to
10,000 search engines. Simply make sure you get your site
listed on major search engines like Google. This link
contains 'add your site' links to major search engines like
Google. Use it.
http://www.howipromotemywebsite.com/site-submit
Strategy 2: BID at pay per click search engines
You must have heard about pay-per-click search engines like
Overture, Espotting and Google AdWords.
Pay per click search engines can deliver guaranteed traffic
to your site at pennies per click. To learn more about using
pay-per-click search engines (which ones are worth bothering
with, etc.) read my article called 'Pay Per Click To
Guarantee Targeted Traffic!'
http://www.howipromotemywebsite.com/pay-per-click
Strategy 6: CONTINUE to learn more...!
No groaning, please - it's vital that you keep on learning
about new ways to promote your website. Quite simply, you
must always continue to learn.
These resources can help your 'quest to keep abreast':
Tip 3. Build trust in you and your website
So you want to sell online? Well it isn't that easy, I'm
afraid.
One of the first things you must do online is to get people
to trust you and your online business. And there are a
variety of methods of doing this. I'll cover one method
here:
Offer invaluable (and relevant) information, free, via
repeat contact if at all possible.
Or in other words, offer a free ebook, e-mail course or
article. (a bit like the one you're reading right now ;-)
Here's an example...
http://www.best-digital-cameras.co.uk/buying-guide
This is one of my affiliate mini-sites. Usually visitors
take a quick look at the site and then head off to the main
merchant site (in this case Amazon).
So I offer a brief guide to buying a DVD player online, in
the hope that I can build a little bit of trust in my site,
and collect my site visitors' e-mail addresses (that I may
be able to use in the future, when they have long since
forgotten my mini-site).
When done properly, offering valuable freebies can be
powerful stuff. (Just ask Harvey Segal of Supertips.com, who
bases much of his online business on providing invaluable
freebies like this -
http://www.anyonecansellonline.com/supertips.shtml.)
Hopefully, you can use the three super-tips in this
article to boost the performance of your site. Or I may
have given you some extra ideas for your next (or first)
site!
Note: this article is an extract from my ebook: "3
Super-tactics I'd Tell *Anyone* - Yes, Even My Mum! - To
Successfully Build, Promote And Profit From Their Website!"
It contains more examples, more links and more ideas to help
you, and is available, free, by visiting
http://www.wise-buys.info/bonus.shtml
. . .
Copyright © Steve Nash - All Rights reserved
STEVE NASH is the author of many popular articles aimed at
webmasters, affiliates, even complete beginners. Read them
here! http://www.wise-buys.info/webmaster-articles.html
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