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"One...Two...Three...Profit"
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Most people are overwhelmed when they first start marketing
online. There are so many things to learn and so many
different gurus teaching different techniques that it is almost
impossible to figure out what to do.
You may just want to throw up your hands in total frustration
and quit!
It doesn't have to be like this. Yes, there are a lot of things
to learn. There are hundreds of techniques and strategies
which work to build an online business.
You don't have to know all of them to get started. If you
wait till you have everything all lined up to get started, then
you will never get moving in the first place.
I have been doing this for 4 years now and still learn new
techniques every month. Another one of my tests will out
pull the first one. A different design makes more sales than
the one before it.
If anybody has made mistakes in this business, it is I. You
have to keep a constant learning attitude on the Internet
because it is moving and changing at the speed of light.
You have to get started though. So, I am going to give you
my simple three step profit system to getting started quickly
and easily.
This system will work for any product or service. It will work
for any type of Internet business.
It is also the number one best strategy for any member
of an affiliate program.
It is easier to earn money with your own product or
service, but if you follow this system religiously you can
earn money in virtually any honest affiliate program.
Step One: Create An Automated Email Follow-Up System
Ninety-nine percent of visitors will not buy from your web
site on their first visit. They won't even do it on their
second visit or contact. To sell the maximum number
of prospects, you must contact them over and over again.
The only way to do this is to get them to opt-in to an
email list as soon as possible in the contact sequence
(opt-in simply means that they ask for you to email them
on a certain topic).
Create a series of free reports or an online email course
if you would like to call it that on your subject. Don't
just set up a serious of sales letters. That doesn't work
as effectively anymore.
Give them good valuable information on the subject. If
you do self defense training, do a whole series of articles
on simple techniques or how to avoid confrontations
altogether.
If you setup merchant accounts, do the series on how
to avoid charge backs. If you sell search engine
services, do the series on how to get a top 20 position
on the search engines.
Create a series of 7 to 10 simple letters or articles.
Also, remember to include several sales letters
throughout the series of letters. For example, if you
do 7 training letters, have 3 sales letters for your
product (although they don't have to be separate letters).
There has to be this fine mixture of good information
along with ad copy for the best results. Too much
ad copy and you lose your credibility. Not enough ad
copy and you lose the sale.
The solutions I recommend to automate the whole process
are from Online Automation, inc.
You can view and download a demo of the
Postmaster software... click here!
You can view and examine a demo of the
Online program... click here!
Step Two: Generate Leads For Your System
Once you have your email system in place, you have
to get traffic to it. The quickest and easiest way to
consistently generate leads for your system is to place
sponsor ads and solo ads in ezines.
Classified ads are beginning to lose their effectiveness
in ezines. They just don't have the pull they once had.
You need to purchase a solo ad that runs by itself or
a sponsorship ad that runs at the top of the newsletter.
Which ezines should you place ads in? You should
ONLY place ads in ezines that you regularly pick up
and read for your niche market. If it isn't good enough
for you to read, then it isn't good enough for your
customers to read.
To help get you started quicker, the Book of Ezines
has quite a few listings at:
http://list-city.com/ezines.htm
Another technique that is even more effective, but
doesn't guarantee you the audience is to write
articles for submission to the ezines. If you have
written the informative reports or course as directed
above in step one, then you should already have
the material available for this.
Submit your article with a small resource box at
the bottom advertising your free report series.
Send it out to hundreds of ezines in your field with
a top note that they can use it without charge.
This is by far the most effective 100% free type
of advertising available online. There is nothing that
even comes close to results produced by doing this.
Step Three: Send a Newsletter
Your email machine created in step one should
now be creating sales for you consistently (if you
are feeding it the leads it needs to survive).
The next step is to create a residual income through
these prospects. Don't just let all the prospects you
collected fall through the cracks.
Start sending them a regular ezine on your niche
subject. Send it out weekly, twice monthly, or
\monthly at whatever schedule you can consistently
handle.
Include quality information in each issue along
with a few blurbs about your products or services.
You will be able to keep in contact with your prospects
and customers long term through your newsletter...and
continually sell to them over and over again.
One prospect that may have only been worth $29.95 to
you in an initial sale could end up buying $1,000 or
more in additional profits long term.
As a matter of fact, I have some customers that are
worth multiplied thousands of dollars to my business.
What if I hadn't kept in contact with them?
Once you figure out what the lifetime value of a
customer is, you will be more willing to go after
them and get them into your email funnel as soon
as possible.
An average customer could cost you $30 in ad
costs to produce in an affiliate program which paid
$30 commission, and you still will come out ahead.
All of the prospects who didn't buy and the customers
who did would now be on your newsletter list (except
for those who unsubscribed from your series of
letters).
These newsletter members will go on to produce an
income for you from now on in other affiliate programs
you are a member of or with other products you
introduce.
Two of the tools that makes this process easy to
accomplish are produced by Online Automation.
Other companies do have tools available to
accomplish my system, but Online Automation
currently has the best products...in my opinion.
They basically have two different tools that you
can use to follow my system. They have their
Postmaster software which runs on your computer
and they have the Postmaster Online program
which is run from their server. Both types are perfect
for following my simple, "1,2,3, Profit" system.
They both have more follow-up autoresponders than
you will need (unlimited for the software and 50 for the
online system), have complete databases to store your
newsletter subscribers, and contain full contact
management systems.
The biggest advantages for the software are that it
is only a one-time fee so it is lower priced over the
long term and it offers more database management
features than the online version.
The advantages of the online version are that it is a
little lower cost upfront, can autorespond immediately
(you must be online for the Postmaster software to
autorespond), and is a little easier to learn.
You can view and download a demo of the
Postmaster software - click here!
You can view and examine a demo of the
Online program - click here!
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